PYRA WAS CREATED IN 2019 BY CREATIVE AND OUTDOOR ENTHUSIAST SAM MOORE.
PYRA IS A TECHNICAL STREETWEAR BRAND GROUNDED WITH THE PURPOSE TO UNITE YOUR OUTDOOR EXPERIENCE WITH FUNCTIONAL DESIGNS TO WITHSTAND THE ELEMENTS.
THE CONCEPT WAS BORN OUT OF THE DESIRE TO DESIGN THE BEST QUALITY PRODUCTS TO LAST BEYOND THE SEASON. PYRA BRIDGES THE GAP BETWEEN STREETWEAR AND TECHNICAL OUTDOORS WEAR SUITABLE TO WITHSTAND THE ELEMENTS.
WE CONSIDER THE ENVIRONMENTAL IMPACT ON ALL OUR DECISIONS WE MAKE. OUR SUSTAINABILITY JOURNEY IS TO ALWAYS IMPROVE ON WHERE WE HAVE BEEN IN THE PAST.
MOTHER EARTH IS OUR MUSE WE NEED TO LOOK AFTER HER.
IN A WORLD OF PLUGGED-IN PEOPLE, OUR PURPOSE IS IT IGNITE YOUR FLAME AND RECONNECT YOU WITH THE ELEMENTS.
PYRA REINFORCES SEASON TO SEASON WEAR WITH AN EMPHASIS ON TECHNICAL ALPINE FUNCTIONS, COMMITMENT TO INNOVATION AND YOUTHFUL EXUBERANCE.
EXUDING STREETWEAR EXPRESSION THAT EMBRACES THE NOW, PYRA OFFERS A PURPOSEFUL WARDROBE OF INNOVATIVE TECHNICAL FABRICS, ORGANIC COTTONS, GRAPHIC JERSEY AND AGGRESSIVELY ELEGANT ACCESSORIES.
PYRA -ANCIENT GREEK MEANING . "BORN OF FLAME".
HIKE. SKI. RIDE. STREET. LOUNGE. RUN. SNOW. TRAVEL.
AT PYRA WE ARE DOING OUR BIT FOR THE ENVIRONMENT, WE USE ORGANIC COTTON, AND INCORPORATE RECYCLED MATERIALS INTO CERTAIN PARTS OF OUR LINE.
WE MAY NOT BE 100% SUSTAINABLE, BUT WE ARE TRYING OUR BEST TO BE RESPONSIBLE.
WE PUT INTEGRITY ABOVE TRENDS, AND WORK EXCLUSIVELY WITH SUPPLIERS AND MANUFACTURERS WHO TREAT WORKERS FAIRLY.
ALL OF OUR PACKAGING IS BIODEGRADABLE AND COMPOSTABLE.TO SAY WE'RE DOING A LITTLE MORE WITH EACH SEASON WOULD BE THE TRUTH.
OUR FABRIC PARTNERS: CORDURA BRAND®, ECONYL®, POLARTEC®, CARVICO® & ORGANIC COTTONS. WE CARE ABOUT THE ENVIRONMENT. WE ARE EXTREMELY PROUD TO PARTNER WITH CARBON POSITIVE AUSTRALIA. EVERY PRODUCT PURCHASED BY YOU EQUALS A TREE PLANTED BY US. THIS HELPS GIVE BACK TO THE ENVIRONMENT, CREATE A HEALTHIER CLIMATE, PROTECT BIODIVERSITY AND SUPPORT REFORESTATION EFFORTS AROUND THE WORLD. THANKS TO YOU, WE HAVE BEEN ABLE TO PLANT OVER 7000 TREES AND THE NUMBER IS GROWING EACH DAY! OUR MISSION IS TO HELP RESTORE MOTHER NATURE, ONE TREE AT A TIME, SO WE CAN CONTINUE TO ENJOY GETTING OUT INTO THE ELEMENTS. PROUD MEMBERS OF 1% FOR THE PLANET.