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PYRA -ANCIENT GREEK MEANING . "BORN OF FLAME".

STREAMLINED STREETWEAR BUILT FOR THE ELEMENTS.

THE ANCIENT GREEKS BELIEVED THAT THERE WERE FOUR ELEMENTS THAT EVERYTHING WAS MADE UP OF: EARTH, WATER, AIR AND FIRE.

THEY BELIEVED THAT THE ROOT OF A HUMAN IS CONNECTED TO THESE FOUR ELEMENTS THROUGH EVERY MOVEMENT. IT’S KNOWN THAT FIRE, IS FOR THOSE WHO SEEK IT. ALWAYS IN MOTION, EVEN WHEN ROOTED IN ONE SPOT, IT IS THIS ELEMENT THAT CONNECTS TO THE INDIVIDUALS WHO IGNITE THEIR JOURNEY WITH AN INNER FLAME FUELLED WITH SUBSTANCE,DESIRE, AND PURPOSE.

PYRA IS DESIGNED TO UNITE YOUR JOURNEY WITH THOUGHT-OUT FUNCTION AND FORM.

IT BLURS THE LINES BETWEEN TECHNICAL ALPINE FUNCTIONS AND A SARTORIAL PREMIUM AESTHETIC THAT IS MADE TO LAST BEYOND THE SEASON. FUSING STREETWEAR EXPRESSION THROUGH A SOPHISTICATED MANNER THAT EMBRACES THE NOW, PYRA IS GROUNDED IN THE ELEMENTS; BRINGING YOU A COMPLETELY PURPOSEFUL WARDROBE OF TECHNICAL FABRICS, ORGANIC COTTONS, GRAPHIC JERSEY AND AGGRESSIVELY ELEGANT ACCESSORIES THAT REINFORCE YOUR SEASON TO SEASON WEAR.

PYRA IS A DESIGN VENTURE ESTABLISHED BY SAM MOORE.

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Performance streetwear

AT PYRA WE ARE TRYING TO DO OUR BIT FOR THE ENVIRONMENT, WE TRY TO USE ORGANIC COTTONS, AND INCORPORATE RECYCLED MATERIALS INTO CERTAIN PARTS OF OUR LINE.

WE MAY NOT BE SUSTAINABLE, BUT WE ARE TRYING OUR BEST TO BE RESPONSIBLE.

WE PUT INTEGRITY ABOVE TRENDS, AND WORK EXCLUSIVELY WITH SUPPLIERS AND MANUFACTURERS WHO TREAT WORKERS FAIRLY.

ALL OF OUR PACKAGING IS BIODEGRADABLE AND COMPOSTABLE.

TO SAY WE'RE SUSTAINABLE WOULD BE A LIE.

TO SAY WE'RE DOING A LITTLE MORE WITH EACH SEASON WOULD BE THE TRUTH.

PYRA IS ALSO PROUD TO SUPPORT ONETREEPLANTED.ORG FOR EVERY ORGANIC TEE SOLD WE PLANT ONE TREE TO HELP REDUCE OUR CARBON FOOTPRINT.

WE CARE ABOUT THE ENVIRONMENT.

DESIGNED FOR LIFE. BUILT FOR THE ELEMENTS.

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