PYRA, is a Technical Apparel brand grounded with the purpose to unite your outdoor experience with functional designs that can withstand the elements.
The natural world isn't just a passion for us; it's woven into our core identity. Our aim is to establish and foster a community of individuals dedicated to improving themselves by 1% every day, and we continuously work towards motivating our community to detach from screens and rediscover meaningful connections with the outdoors.
Guided by New Zealand-born designer Sam Moore, now based on the Gold Coast, Australia.
PYRA is a manifestation of what was missing in his own wardrobe; streetwear designs that compliment a lifestyle fuelled with adventure. Having grown up as an ex-pro freestyle skier, his earliest memories began on the mountain fostering an appreciation for nature and an innate understanding of technical outerwear.
At PYRA, we're fueled by a relentless pursuit of performance. Our singular obsession is crafting functional gear that enhances the outdoor experience.
We collaborate with carefully chosen ambassadors and athletes from around the world to create, perfect, and rigorously test the most cutting-edge technical apparel for dedicated outdoor enthusiasts.
PYRA exists to empower people to live life to their fullest potential. Through cutting edge technology, and functional design we aim to maximize performance, comfort and utility for all of your daily needs.
We live and breath the outdoors.